The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Format: pdf
Publisher: Kogan Page
Page: 337
ISBN: 0749454776, 9780749454777


Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. Go into the brand management practice or innovation practice of Bain/BCG. Construct the future, full with love, science and logic. Brand Management/Strategy/Marketing in the luxury goods/fashion/entertainment sector or 2. BOOK REVIEW: “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” by J.N. Jul 22, 2010, U by Kotex - breaking the cycle -- Jennifer Gidman. Book Review – The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by J. Our latest case study, Movado, examines a luxury brand that's fighting to rebuild its business, and recently announced a major shift in its retail and distribution strategy. Shifts from branded standalone stores to third-party sellers; find information for Movado customer care and watch service; and sign up to become a Movado VIP (which seems to be less of a loyalty program than an email marketing list) . After school I would like to do one of two things: 1.